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Articles: 65 Results
Coors Light to stage ice cave rave experience

Top five experiential stories of the week

Coors Light's Ice Cave Raves, Tanqueray's Hanging Gardens and Lidl's Mussel Beach pop-up are among our most read experiential stories

Image courtesy of Peter Kerwood

Inquiry launched following Festival No.6 flooding

Councillors have called for an inquiry into why a park-and-ride site for Wales' Festival No.6 was put on a known

The activation feeds into the brand's wider 'My Firefly' campaign

Firefly launches personalised bottle campaign

Soft drink brand Firefly will be printing pics of festival-goers on its bottles this summer as part of its latest

Guitar Hero's The Amp encouraged festival-goers to unleash their inner rock star

Five standout festival activations

With festival season on the horizon, Event checks out some of the most successful brand activations at festivals in 2015.

Simon Beck took 64,800 steps to create the artwork (YouTube/Sky Atlantic)

Event TV: Sky Atlantic teases new Game of Thrones with snow art

Sky Atlantic has teamed up with snow artist Simon Beck to create a temporary mural celebrating the upcoming new series

iPhone 6: Apple is facing legal backlash over its iPhone-disabling 'Error 53' code

Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

O2 is focusing on the fans for its 6 Nations marketing activity

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby

Participants played the new Xbox game as they sat in the backseat of the car

Event TV: Xbox takes to Top Gear track for game launch

Xbox invited four YouTube stars down to the Top Gear test track today (18 September) to mark the launch of

Volvo will activate a tipi tent at the Bestival and Wilderness Festival events

Volvo reveals summer festival activations

Volvo has partnered with agency TRO to devise Swedish-themed experiential activations at four UK festivals this summer.

The structure houses interactive tasting experiences

Nespresso launches two-tier Connoisseur Club experience

Coffee brand Nespresso has unveiled its Connoiseur Club experience at the Henley Royal Regatta (1-5 July).